Indigenous film institutes from the North are seeking to establish a fund they hope will allow them to counter depictions of the region portrayed in mainstream film, while at the same time developing an industry that will make it attractive for young people to remain in Arctic communities.

The fund is being organized by the International Sámi Film Institute, a Norway-based outfit, together with film-development institutes in Greenland and Nunavut. By 2021, they expect to have established a 200 million Norwegian kroner ($26 million) endowment that can be used to support things like production, talent-development and educational programs.

Anne Lajla Utsi, the managing director of the International Sámi Film Institute, described the funding goal as "ambitious," but with a Canadian organization already pledging support and three in Norway likely to sign on soon, "the effort," she says, "is off to a promising start."

Speaking during the Arctic Frontiers conference in Tromsø, Norway, on Wednesday, Utsi and others involved with establishing the fund argued that developing a creative industry like film would provide the region with a way to define itself, while at the same time generating income and employment.

"The important thing is to change people's view of the North, but we also want to change the North's view of itself," said Lars Kullerud, the president of UArctic, a regional educational co-operative. "Film can do that because it speaks to all of us, but in different ways."

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In addition to being a form of expression, film, Kullerud noted, is an industry, and the jobs associated with it can make or break a community.

"This means we don't have to force all of our young people into oil and gas, or to go do school in the south. The oil and gas industry will go away. But our communities will stay there, so we need to make sure they are viable."

It would be unfair to say that the film industry is unaware of film produced by indigenous directors from the Arctic: a 2015 poll taken during the Toronto International Film Festival named the Inuit-produced "Atanarjuat: The Fast Runner" Canada's best film of all time. Likewise, in 2017, Arctic indigenous film was included on a special program during the Berlin Film Festival, one of the industry's most prestigious events. Most recently, "Same Blod (Sámi Blood)," a Swedish production, has been showered with accolades.

The idea of indigenous people from the region making films that are casted, produced and funded locally is an idea that is only now starting to pick up steam, though. Atanarjuat, for example, was the first feature film ever to be written, directed and acted entirely in Inuktitut. It was released in 2001. "Nuummioq" is the first feature film ever produced entirely in Greenland. It was released in 2009.

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Emil Péronard, of the Greenlandic Film Association, reckons that even though the region has gained a reputation for making critically acclaimed films, it will still take time before it can turn back what he labels "the lies people have been telling" about the region in mainstream culture.

For now, Péronard, whose organization is involved with setting up the fund, sees the emergence of Arctic cinema as a good way for groups who live there to begin telling their own stories to themselves and to each other.

That doesn't make the fund's external element any less relevant. When it comes to profiling itself, the region is in a good position to export its stories to an entertainment industry that at times appears starved for content for a mushrooming variety of platforms.

"Funding filming makes it easier to show what we have to offer: authentic, indigenous storytelling," Péronard says. "For the people who make these productions — and we're no longer talking just about 90-minute feature films; it could also cartoons or be streaming — there is an authenticity about depicting the world they come from. That will appeal to other people in the North, since they will be able to associate with that. But if you are not from the North, then you simply get a good story. And a true one. That is what makes this idea timely, relevant and feasible."

The reality of film, he explains, is that they take a lot of people to make. "That's what makes them so costly, even if you are making low-budget films." The fund's main aim is to bring down some of the cost so more local films can reach a screen, but the training programs it will support hope to capitalize on the labor-intensive nature of film by making sure there are professionals available to outside producers looking to work in the region.

Because so many people are involved, it isn't unheard of for a fifth of a film's budget to go towards on-location costs: things like local hires, catering, accountants, insurance companies. A hotel, Utsi says, can triple its annual profit if a film crew is in town to shoot for a few weeks. But how much a production winds up leaving behind, or whether it comes in the first place, she adds, depends on what's available.

"The more we can offer them, the more they will spend locally. That's why a film fund is so good for us, on so many levels."

Source: Arctic Now

With relevance to SDG 10: Reduced inequalities. For more info on SDGs, visit: SDG